In Collaboration with Etsy, Lucy Knops, Lusha Huang and George Crichlow

In collaboration with Etsy's Values and Impacts team, this initiative was designed to win over the hearts and minds of Etsy stakeholders, in an effort to work towards their goal of zero waste. By rebranding waste as an opportunity instead of a problem, the group leveraged the data already collected by Etsy about their waste, that was not being communicated as a tool to encourage employees to both sort their trash properly and reduce the amount overall. This small initiative ladders up to a larger proposal of integrating a new waste system at Etsy Brooklyn’s new office in the coming year that involves diverting some of that waste as animal feed to chickens on Etsy’s rooftop garden.

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