Hinge came to Red Antler seeking a 360 campaign that would encourage its users to use Hinge (for the purpose of meeting someone great), and then get rid of Hinge (because your mission has been accomplished). We created a campaign around the life and death of Hingie – an anthropomorphized app icon that dies every time a successful connection has been made on Hinge, to prove that Hinge really is The Dating App Designed to Be Deleted. The campaign included Broadcast and Digital TV, OOH (Subway, billboards, wildpostings) and Social.

Agency: Red Antler
Sr. Art Director: Elisa Werbler
Sr. Copywriter: Catherine Williams
Creative Director: Lindsay Brillson
Producers: Amy Shore, Jackie Backer
Directors: RBG6
Photography: Gustav Almestal